Hi there, I’m Nathalie a native Stockholm based creative human. The past fifteen years, life has taken me through agencies, in-house roles and co-working spaces where I have covered a lot of different creative ground spanning various industries.
I believe in taking a holistic approach to my work, because everything we do is part of a larger system. I am obsessed with creating solutions grounded in purpose and place great importance on incorporating strategy into all of my work to allow for meaningful, functional, highly custom solutions and long lasting results. I am now turning my 12+ years of international professional experience across various industries into engaging and long- lived products.
I bring clarity and precision to visual communications, campaigns, marketing materials, brand strategy and visual brand universes across digital and print realms. My expertise is multidisciplinary, international, and cross-industry. Projects I have worked on cover everything from packaging design for consumer goods, websites for healthcare professionals and insurance companies, visual identities and brand systems, and digital marketing assets for restaurants and plastic surgeons.
curious creative, strategic thinker & avid optimiser
Nathalie Szegner
2026
Curriculum vitae
För svenska→
I speak Swedish and English at a native level, and fluent German and Danish.
My top strenghts include:
• Empathy
• Project management
• Communication
• Optimisation
• Proactivity
Languages & Strenghts
• Adobe CC (psd, indd, ai, express, xd)
• Various CMS
• Asana
• Flodesk
• Figma
• Canva
• Google Workspace & Business
• Google Analytics & Search console
• Mailchimp
• MS office
• Freepik AI-suite
• Various website builders eg. Showit and Squarespace
…and more
Toolbox
Bachelor of Design in Visual Communications (with Honours)
University of Technology Sydney
2013 | Sydney, AUS
Digital Marketing
Stockholm School of Business
okt. 2025 – feb. 2026
Sam. Media
Danderyds Gymnasium
Danderyd, SWE
Digital Accessibility /WCAG Cerficate
Issued by W3Schools.com
Education & Certificates
• Art direction
• Web design
• Identity design
• Project management
• Design for print and digital
• Pre-press production
• Brand design
• Packaging design
• Design production
• Digital marketing
• Strategy
• Optimisation
• Web development in Showit
& Squarespace
Expertise
Bachelor of Design in Visual Communications (with Honours)
University of Technology Sydney
2013 | Sydney, AUS
Digital Marketing
Stockholm School of Business
okt. 2025 – feb. 2026
Sam. Media
Danderyds Gymnasium
Danderyd, SWE
Digital Accessibility /WCAG Cerficate
Issued by W3Schools.com
• Art direction
• Web design
• Identity design
• Project management
• Design for print and digital
• Pre-press production
• Brand design
• Packaging design
• Design production
• Digital marketing
• Strategy
• Optimisation
• Web development in Showit & Squarespace
• Adobe CC (psd, indd, ai, express, xd)
• Various CMS
• Asana
• Flodesk
• Figma
• Canva
• Google Workspace & Business
• Google Analytics & Search console
• Mailchimp
• MS office
• Freepik AI-suite
• Various website builders eg. Squarespace
…and more
I speak Swedish and English at a native level, and fluent German and Danish.
My top strenghts include:
• Empathy
• Project management
• Communication
• Optimisation
• Proactivity
Professional passions
→ SEO
→ Marketing
→ Brand strategy
→ Project managemet
These are areas in which I have a great interest, am constantly learning and optimising my applied knowledge. I regularly attend workshops and courses to further my knowledge in these areas.
Previous experience & expertise
Art Director & Designer (part-time / freelance)
Pilates on King
Remote • April 2025 – present
- Re-brand: I took the studio through a re-brand as they had outgrown their brand identity. With a focus on their core values, dream clients and goals I created a new, aligned visual brand identity that they will be using for many years to come.
- Brand development: I continuously create various assets, digital and printed, including: signage, SoME templates , and printed marketing collateral.
- Website support: I facilitated a hosting transfer and upkeep of the Wordpress website, including updating plugins, cleaning up code and aligning colours, fonts and images to the new brand identity.
Web designer & developer (part-time / freelance)
Cranio Zürich
Remote • Jun - Aug 2024
- I designed and built a multilingual Squarespace website for them. I used SEO, user friendly design and incorporated a clear customer journey, which increased their bookings.
Art Director & Designer (part-time / freelance)
Krama Yoga
Remote • Feb 2023 – present
- Asset development: Created various marketing assets, digital and printed, including a teacher training manual, which was printed as a book and given to all students for a teacher training.
Designer & developer, freelance
NathMakesThings
SWE & Remote • 2021 – present
- My services range from strategic, such as developing strong visual identities and functional websites, to more technical, such as conducting website audits for improved usability & SEO.
- Additionally, I manage a handful of websites for small businesses on various platforms (Squarespace, Showit, Wordpress). This includes updates and edits for content management, design and UX, compliance, SEO and marketing as well as technical maintenance.
- Provided white-labeled design work for a Swiss agency specialising in the MedTech industry during 2023.
- Sample project: I crafted a visual identity for a newly founded tea brand with a strong focus on ceremony. My client received a full branding suite alongside packaging design that she will be using for many years to come.
- Sample project: I designed and built a Squarespace website for a women's health specialist. I used SEO, user friendly design and incorporated a clear customer journey, which increased bookings for my client.
Operations management, Digital marketing & therapy
Cranio Aarau
Aarau, CH • June 2020-May 2024
This experience has provided me with great strengths in communication, empathy, the ability to guide people through difficult topics in conversation - as well as guiding them in setting meaningful goals and taking practical, actionable steps to achieve them. A HIGLY TRANSFERRABLE SKILLSET within any creative strategy work and communications.
- Management & operations: including business planning, licensing, service design, and brand identity. Ensured compliance with healthcare regulations, data protection laws, insurance billing requirements, and bookkeeping.
- Client relationships: Cultivated and maintained strong, trust-based relationships with clients while ensuring best practices in client engagement, confidentiality, and therapeutic boundaries.
- Digital marketing: I utilized Google Business and SEO strategies to make sure my website ranked high in search engines. This combined with a clear customer journey and an easy online booking system provided me with regular bookings.
- Therapy and coaching: I supported clients with everything from depression-disorders, life-crisis and fertility-and hormonal issues to tinnitus, jaw dysfunction and sports injury recovery. Clients were referred to me by psychologists, dentists and doctors.
- My official certification is called Komplementär-Therapeutin mit Branchenzertifikat OdA KT, Craniosacral Therapeutin. I completed this 3,5 year medical and therapeutic education in Switzerland.
Designer
EF Education First, Creative Studio
Jul 2019 – Jan 2020
- Global design output: Developed design solutions for worldwide and local markets (which totals 500 + markets across the globe).
- Brand & print design: Created a wide range of printed materials, editorial material, merchandise and environmental graphics while ensuring brand language consistency.
- Template development: Developed templates that were distributed to many sales-markets, to support country specific marketing. This involved choosing the most appropriate and engaging photos, from the huge library, based on cultural context, market goals, and current trends.
- Cross-functional collaboration: Worked in close communication with copywriters, creative directors and stakeholders worldwide, as well as mentored junior designers and interns.
- Presentation creation: Developed presentations in Power Point for in-house trainings and seminars.
- Workshop facilitation: Initiated and ran workshops in InDesign for copywriters and juniors.
- Project management: Managed print and digital marketing projects across different countries, in close communications with the local sales and marketing teams.
Lead Designer
Bagaardteatret, Svendborg (Theatre)
Aug 2017 – Jun 2019
- Brand development & design production: Created all the design needs of the theatre, from custom beer bottle labels for the theatre’s restaurant to Denmark-wide advertising campaigns for their shows.
- Art direction & project management: Guided and produced all creative projects.
- Concept development: Developed concepts and provided creative input for the planning and creation of festivals, teaching materials and immersive experiences.
- Marketing & communication strategy: Crafted and implemented cross-channel marketing and communication strategies and campaigns together with the Head of Communications.
- Multifaceted design execution: Product output including environmental graphics, UX/UI, editorial design, online marketing materials, merchandise, teaching materials, and more.
- User-centered optimisation: Optimised ticket booking user flow and integration with the website which greatly improved usability and also improved ticket sales.
- Interdisciplinary collaboration: Worked closely with theatre directors and international producers to distill the essence of the productions to inform all creative assets and campaigns.
Freelance designer & art director
Remotely across Australia, Sweden and Denmark
Jun 2015 – Jul 2017
- Sample Project: I created cohesive packaging design for a health food brand in Singapore, providing them with packaging for 12 organic food products, so that they could be sold in store.
- Sample project: I designed and developed an event website / sales page and booking portal for a destination yoga retreat taking place in Bali with a yoga studio from Sydney. I also initiated and created online and offline marketing materials for the retreat and a digital info-pack that was sent to all customers after booking. This allowed for a smooth customer journey after booking and took pressure off the admin team.
- Sample project: I created elevated packaging design for light bulbs for a luxury retailer in Canada, as well as crafted brochures to showcase all materials that they provided for interior renovations.
Mid-weight Designer
Studio Matrix, Digital Agency
Feb 2015 – Jun 2015
- Design and project management: Designed and led creative projects from providing continious brand development for a plastic surgeon to desining a website for a personal trainer, and everything in-between.
- Digital design production: Designed digital solutions from initial brief through wire-framing, prototyping using inVision, and testing to final delivery.
- Cross-functional collaboration: Worked in close communications with both clients and the off-shore development team in Nepal, and mentored junior designers and interns.
- Visual identities: Developed brand identities from scratch, as well as worked within and enhanced many brand systems.
Art Director & Marketing manager
Jivamukti Yoga Sydney
Jan 2013 – Feb 2015
- Brand management & development: Led a re-design of the brand and provided continuous brand development.
- Website re-design and growth: Re-designed the studio’s website, which led to an increase in new clients and increased attendance in workshops and retreats.
- Marketing materials & product design: Created a wide-range of printed and digital marketing materials as well as packaging for various products, designs for clothing, merchandise and signage.
- I still work with Doug Whittaker who ran this yoga studio 10+ years later. I supported several projects the past months including the production of marketing materials as well as improvements to websites for better usability and brand cohesion.
