I developed the visual identity and label design for BIRCH, a sustainable personal care company specializing in natural, organic hand, body, and haircare products. Committed to environmental responsibility, BIRCH uses only organic ingredients and recycled packaging.

The patterns used in the branding and label design are directly informed and inspired by the brand name. There are three different series with different active ingredients and scents, hence three different textured patterns. This design approach creates a cohesive yet dynamic brand presence, reinforcing BIRCH’s connection to nature and sustainability.