Pilates on King

ART DIRECTION & DESIGN execution

Pilates on King, a reformer pilates studio, underwent a transformation, both in location and brand identity.

With the move away from their original King Street address, it was the perfect moment to refresh their visual identity and brand materials. I gave them a brand update that included a new logo, color palette and typography, cohesive social media templates, and polished marketing materials.

To playfully acknowledge the address change, we introduced the tagline “ON/OFF King” as a fun nod to their roots and evolution.

Visual Identity 
Brand assets
Instagram templates
Printed marketing collateral

Deliverables

Aligned visual identity & brand assets
Elevated instagram presence
Better fit clients

Results