This is a project I did while working in-house at Baggaardteatret. I developed the nationwide advertising campaign and merchandise for Knud Romers ABC, a playful and immersive children’s theatre piece by Baggårdteatret. Featuring artwork by Danish artist John Kørner, the campaign brought the story’s whimsical world to life.

This project included:

• Nationwide Advertising Campaign: Deployed high-visibility placements, including large-scale banners, transit ads (buses, bus stops, and train stations), and outdoor digital screens to maximize reach and engagement.
• Merchandise Development: I designed and produced t-shirts and tote bags featuring imagery derived from Kørner’s artwork, reinforcing brand identity and extending audience connection beyond the theatre experience.
• Additionally I designed and produced printed collateral with teaching materials for school classes who came to see the immersive piece.