Asthanga Holistic

ART DIRECTION & DESIGN execution

I developed a visual identity for Ashtanga Holistic, a Zürich-based yoga studio that redefines Ashtanga yoga, making this traditionally intense practice accessible for everyone turning it into a therapeutic and more holistic practice; by blending movement, philosophy, and personal development, the studio offers a well-rounded experience for all.

The brand direction is rooted in the keywords organic, movement, minimal, and grounded, reflected in a clean yet dynamic visual identity. The design balances fluidity and structure, capturing the essence of Ashtanga yoga while maintaining a welcoming and inclusive feel.

Strategy
Visual identity
Printed collateral
Brand guidelines
Newsletter design
Instagram launch graphics

Deliverables

Industry recognition
Brand establishment
Grew instagram following

Results